A common trap when setting up google analytics on multiple websites is to add each of them to a single user account or email address. Unfortunately this can cause issues down the track if you ever need to pass on administrator access to another person. The new user will be able to access the data for all of your other analytics accounts/properties.
I have tried to transfer accounts in the past, only to find out it was impossible. However, it seems that with google recently bringing in a new analytics administration page, it is now possible to transfer account ownership to another user or email address. And it’s easy!
Once you have added the new administrator, they will be able to log in and access the analytics data and user management. At this point they can “delete” you as a user. The analytics account will no longer be visible in your console, however the new user will retain all the past data.
I attended a Google training “bootcamp” in November last year with around 20 other industry professionals. At the time this was flagged by many of us as being a extremely frustrating issue with analytics, so it’s great that Google has made some changes to the platform.
Unfortunately at this stage only “accounts” can be transferred and not “properties”.