Allegro Physiotherapy is a Geraldton physiotherapy clinic with a modern and professional corporate image. Allegro is very active in promoting their practice and they place a focus on social media marketing and online advertising, so it was essential to have a website with a solid foundation ensuring that they could get the best out of their ongoing campaigns as well as giving them valuable exposure in the search engines.
The Allegro brand promotes a fun, caring but professional image, so the website needed to capture and translate this. Initially, website visitors are greeted with strong imagery focusing on the team members themselves, which automatically gives a welcoming impression. Being an industry with a diverse demographic and boasting multiple services, the large easy to find and easy to use tabs and tiles make it simple for the user to navigate through to the information they are seeking. Patient education and special offers encouraging new patients are also highlighted on the landing page. The detailed descriptions and imagery gives patients a clear understanding of the wide range of services offered. The mix of detailed written content and imagery also bolsters their search engine rankings, through delivering valuable detailed content relating to their key search terms which is Google gold! The page offers easy to find links to the client’s social media pages and also the ability for patients to book online and engage with the practice through an online chat tool.
The approach has culminated with a fun, caring and professional website that portrays Allegro Physiotherapy on brand. Since launching the site, they have experienced steady improvements in their organic search results. An ongoing website care plan allows us to make regular updates and incremental improvements to the website content and we can constantly monitor their search rankings with minimal fuss.