Integrating your web design into your brand’s social media channels can help you create a strong branding strategy and help you win more loyal customers. Psychology plays a crucial role when incorporating the elements of your web design such as the colours, image styles and language you use. The design of your website and social media appearance determine how a user will react to the pieces of information that you share and when these have a similar appearance, followers will recognise your brand and develop a sense of familiarity.
Showcasing your web design on social media will give your brand a personality, helping your audience asses your business style and decide whether your brand is one that they’d like to be associated with. Here are several tips that will help your business, whether big or small, to incorporate your web design into your social media presence.
It might seem like common knowledge that the logos on your landing pages and social profiles should be the same. Displaying a different logo or other images can make your viewers feel confused, and this can diminish your credibility. Different logos can also distract from your brand personality, causing you to miss out on the opportunity to engage a new customer.
To give your customers consistency, make sure that the logos on your landing pages are clearly displayed on your social profile and are in high-resolution quality. Take a look at any successful, multinational company, for example, Nike. The logos on their website, Facebook, Instagram, Twitter and stores are simple, clear, crisp, and are displayed in black and white, making this easy for their target audience to recognise. This kind of consistency renders them credible in the eyes of every prospect.
What kind of pictures and colours are visible on your website? Do they reflect your brand personality, whether that’s light-hearted and friendly or professional and authoritative? Having familiar colours on your social media channels will help develop a relationship between the customer and the business and keep your viewers on the path of thinking about making a purchase from your brand. If the appearance of your website and social channels is completely different, this may confuse your audience, lowering engagement rates and causing users to get distracted.
In our Nike example shared above; there is similar use of black and white colours on the brand’s social media and website. Though their social media posts have coloured images, the profiles and bios are in sync with the web design. When you look through their twitter posts, you’ll notice that they’ve included black and white images, which the brand posts often. Their famous slogan “Just Do It” is displayed on most of these black and white pictures, ensuring that their theme is not forgotten by customers and prospects who interact with these social channels.
When users from social media visit your brand’s online stores or website to discover that the content and appearances match, this enhances your sense of professionalism, causing viewers to trust your business and will be more likely to convert.
Most small business owners have a grammar style guide for their websites and need to work to keep this consistent across their social media pages. This can be difficult for medium to large businesses as social media updates are often written by a number of people, all with their own sense of brand voice. Grammar and style guides are as crucial for your social platforms as they are for your site.
An excellent grammar style guide should include all the key terminology that your business uses, when to use specific punctuation such as exclamation points, and any other grammar and terminology rules that help you to connect with your target audience on both your website and your marketing channels.
If you already have a website style guide, it’s likely this will apply to your social media, to a certain degree.
Make sure that your brand voice is the same on your website and social media. If you have not found your voice yet, outline all your variables and see which one describes you the best. Some variables you can look out for include whether you aim to be funny, honest, friendly, educational or lavish, for example.
Though you can have several voices, you should have an ideal voice that all employees should display. For instance, if you choose to be educational, you do not have to post educational material all of the time. Sometimes you can post entertaining content but still maintain a clear, and helpful overall voice.
You can use your social media channels to reinforce your values, highlighting your business’s mission and core values and to reinforcing your brand personality.
Incorporating your web design into your social media will result in consistent and visually appealing branding which can help you develop brand recognition in your target audience and foster their journey through the purchasing process.
This guest post has been written by Claire Stevens from Crunchy Social. If you’re still having trouble bringing your website’s style in to your social media channels, have a chat to Claire about their social media packages suitable for your brand.