The Brief

ISYA – International SUP Yoga Academy is a not for profit organisation that aims to promote safety and regulate educational standards in SUP Yoga practices. They provide accreditation and registration for SUP Yoga instructors and schools. The ISYA required a new website allowing them to build brand awareness, promote safety standards and certifications to the SUP Yoga Training and School community worldwide which is a relatively new industry. The main aim for the website was to build a membership base for the association and allow new members to easily sign up, pay and access a range training materials.

The Approach

Ultimately, the website presents a modern design with tactical use of high quality photography and video content to project a professional online image. The custom visual design has been integrated with a content management system allowing the organisation to continually build on their content and training material. The site has an integrated membership platform allowing ISYA to automate membership signups, recurring online payments and deliver their online resources. It also promotes a high level of interaction for their members with minimal direct handling from ISYA themselves. Being an industry with worldwide appeal, having translations to cater for international audiences was also very important.

The Result

ISYA’s website presents a strong visual design supported by professional imagery and cinematography provided by local cinematographer Chris Lewis, capturing  the feel for the Academy and their industry. A user friendly CMS with membership management platform allows ISYA to easily build their membership base and charge their users to access content.