The Brief

Refuel Australia is a large fuel distribution company that operates throughout Western Australia and the Northern Territory. They required a new website to replace an outdated platform which was restricting them from meeting their online marketing goals. The site needed to assist in positioning them as a leader in their industry throughout their target location areas as well as encompass the core values of the business and promote their various retail stores across WA.

The Approach

An established company requires a prominent online presence anchored through their website. In achieving this, we recognised that imagery part essential part in giving a website the most professional finish possible. Subsequently multimedia company Wild Vista were commissioned by the client to create a library of professional imagery boasting still images, short film clips and corporate profile videos that could be used for television advertising as well as on their website. This bank of media has also been integral to the success of their ongoing social media campaigns and gives all of their additional marketing collateral an extremely professional and consistent finish. I created a professional and modern visual design based around the incredible images and cinematography.

Easy to use and well labelled tabs allow the user to navigate through the many facets of the business. Customers have the ability to access custom online forms to easily order fuel and lubricants, whilst at the same time allowing the client to increase sales and capture all necessary customer order information. Being a 24/7 business it was essential to include user friendly features such as a mobile compatible table detailing the products available at their 24 hour Ezyserve fuel locations, along with step by step instructions on how the unmanned pumps can be operated. Refuel Australia also have various retail and café outlets across the state, and therefore needed these to be easily found, accessed and promoted through an online presence. In doing this 5 additional websites were also created allowing Refuel to promote the products and facilities available at each of their roadhouses. 

The Result

I was very proud to launch this website in conjunction with a television and social media campaign which gave the business a fresh new image. I also provide ongoing website care services which guarantees the longevity of the site, ensures that the site is performing at its optimum and allows us to make incremental improvements each month. 

Refuel Australia’s online visibility for key search terms has been given a big boost since launching and they now sit steadily on the first page of Google for their most valued key search terms.