The Brief
Warren Taylor Homes is a building company based in Geraldton, WA. Warren and his staff have worked locally in the building industry for a long time, so when they launched their business in 2016 they required a website that would give them a professional face to their business and also capitalise on that local familiarity. Being an industry that is continuously evolving, the site needed a flexible CMS (content management system) allowing the content to grow with the business giving us the ability to constantly add new plans, documents and photos as each build is completed.
The Approach
Overall the website casts a visual design that reflects and compliments the client’s vibrant brand. Imagery of Warren Taylor himself is instantly viewed and recognisable on initial engagement to the site, presenting the user with a friendly feel and that automatic sense of personalised service. Fresh, bright and colourful imagery of recent builds catches the eye as the user continues to scroll down, eventually leading them to content that includes meeting the rest of the team, learning some behind the scenes information, viewing a choice of plans and the ability to enquire direct through a contact form. A latest news section was implemented which allowing us to constantly add new content, document completed builds, highlight award wins and promote the various local trades and sub contractors that they work closely with. A corporate profile video is incorporated on the home page which gives the business a professional and established image, building credibility and trust with potential new clients.
The Result
Since launching the website in conjunction with their opening in 2016, Warren Taylor Homes has had a steady stream of traffic from potential clients as well as valuable exposure through the search engines in this competitive market. The ability to add imagery of completed builds has helped to keep the site content fresh and up to date.
I’m also able to provide of ongoing support and make incremental improvements through a Website Care Plan. The ongoing service ensures that the website is always up and running at optimal level as well as keeping content and imagery fresh and consistent.
Client Feedback
“When setting up our business one of our major hurdles was advertising and ensuring that our business would reach as many people as possible. Our main priority was starting a website and having no experience we asked around and Andrew Eastman’s name kept popping up.
After one meeting with Andrew our mind was made up and he wasted no time in presenting a website design to us.
Since that first meeting Andrew keeps us up to date monthly with reports, updates and information on how to best utilise our site. We at Warren Taylor Homes have no problems recommending Scoop for anything related to web design.”
Warren Taylor
Warren Taylor Homesm
